ExerPro

Empowering Buys Lives, One Workout at a Time!

Overview

Timeline: May 2023-August 2023 (12 Weeks)

Role: Solo Ux/UI Designer, Ux Research, Branding, Student Project

Background

Busy schedules and time constraints make it challenging for many to prioritize regular exercise. Sedentary lifestyles and limited opportunities for physical activity contribute to this struggle. ExerPro aims to provide a solution by offering efficient and customized workout options that fit seamlessly into people's busy lives.

ExerPro is a fitness app designed to cater to the needs of busy individuals who often find themselves constrained by time. It offers a solution that enables users to achieve their fitness goals within their packed schedules.

The Problem

Addressing time constraints of busy individual
Tackling motivation and adherence challenges in fitness routines
Overcoming barriers to consistent exercise due to work and lifestyle demands

The Solution

Personlized workouts based on user's schedule
Integration of available resources for effective exercises
User-Friendly App Interface for easy navigation
Activity tracking to enhance motivation and habit formation

Design Process

User Research , User Interviews, Competative Analysis, Journey Map , Low Fidelity Wireferames, Mid Fidelity Wireframes, High Fidelity Wireframes, Clickable Prototype

Research Goals

Empathetic design is crucial as it prioritizes users' needs and emotions, profoundly impacting their experience. In our research, it helps us uncover hidden pain points and refine a fitness app that genuinely boosts motivation, adherence to healthy habits, and overall well-being.

1. Secondary Research: Conducted a comprehensive analysis of existing fitness apps to identify trends, gaps, and opportunities in the market.

2.User Interviews:

Engaged with potential users to understand their fitness habits, pain points, and preferences, gaining insights to inform app development.

3.Affinity Mapping:

Organized user feedback and insights into categories, revealing patterns and helping define key features for ExerPro.

Secondary Research

Comparative Market Analysis

Competitive analysis was a vital step in ExerPro's development as it provided valuable insights into the existing landscape of health and fitness apps. This analysis allowed us to understand the strengths and weaknesses of competitors, identify market trends, and uncover gaps that ExerPro could fill.Competitive analysis informed ExerPro's design and strategy by providing insights into market trends, user preferences, and opportunities for innovation. It allowed us to make informed decisions that would help ExerPro stand out in a competitive market and offer a superior user experience. Click to view CMA

Click to Enlarge

User Interviews

Interviewing Participants

Interviewing participants is crucial as it provides firsthand insights into the perspectives, behaviors, and needs of potential users. These profiles highlight the significance of participant interviews for ExerPro's development.

Interviews allow ExerPro to understand users on a deeper level, enabling the design team to create a product that resonates with users' real-world situations and aspirations. By listening to their stories and challenges, ExerPro can better empathize with users, ensuring that the app's features are not just relevant but also motivating and practical.

Participant 3: Age 29

Full-time Project Engineer (40-45 hours per week)
Enjoys quality time with friends usually food activities and breweries
Enjoys video games

Participant 4: Age 28

Full-time Project Engineer (40-45 hours per week)
Enjoys quality time with friends usually food activities and breweries
Enjoys video games

Participant 1: Age 30

Full-time RN(36-45 hours per week)
Child cancer survivor
Loves doing activities with her two dogs
Lives a daily healthy lifestyle and doesn’t drink

Participant 2: Age 32

Full-time Landscape Architect (40-50 hours per week)
Loves gold and outdoor activities like cycling
Wife is a chef, so he eats very well pretty often
Would like to find the motivation to exercise often

Affinity Mapping

Interpolating interview findings

Affinity mapping streamlined our user interview findings, uncovering patterns and themes that guided ExerPro's user-centered design process. It distilled complex data into actionable insights, ensuring our decisions aligned with user needs.

Key Themes:

Lifestyle consistency
Training guidance
Integration over various applications and wearables
Large workout library for diversified workout backgrounds
A better balance between free and premium
Smooth interface
Minimal technical issues
Challenges with easy nutrition tracking
Challenges with motivation and social support

User Personas

Humanize potential users

Creating these three user personas was vital for ExerPro's success. The advanced, busy, and beginner fitness enthusiasts represent diverse user needs, helping us design an app that caters to a wide range of individuals. These personas act as archetypal users, enabling us to empathize and tailor our solutions to their specific goals, constraints, and preferences. This approach ensures that ExerPro remains inclusive and relevant, effectively addressing the varying fitness requirements of its users.

"The Advance Fitness Enthusiast"

"The Beginner Fitness Enthusiast"

"The Busy Fitness Enthusiast"

Problem Statement

How might we design an app that offers time-efficient workouts, flexible scheduling options, and seamless integration with calendars and reminders to assist busy professionals in prioritizing and maintaining a consistent fitness routine amidst their hectic lifestyles?

Site Map

Navigating Interactions

The site map played a pivotal role in shaping ExerPro's content layout and user journey. It guided intuitive navigation, integrated features seamlessly, aided communication among stakeholders, and provided a roadmap for development, resulting in a user-centric fitness app.

Digital Wireframes

Wireframing the Solution

Digital wireframes served as the blueprint for ExerPro's visual design. They provided a skeletal structure of the app's layout, illustrating the placement of elements and features. This allowed for early visualization of the user interface and interactions, enabling us to test and refine the design before committing to higher-fidelity visuals.

Mid-Fidelity

Hi-Fidelity

Pallet

The components and UI kit played a pivotal role in establishing a cohesive and recognizable brand identity for ExerPro. By defining standardized design elements such as buttons, typography, colors, and icons, the UI kit ensured visual consistency throughout the app. This consistency not only enhanced the user experience by creating a familiar and intuitive interface but also contributed to brand recognition and memorability.

Prototype & Testing

Determining the Effectiveness

By creating high-fidelity wireframes, we were able to closely simulate the actual app interactions, identify potential design issues early, and gather more accurate feedback from stakeholders and potential users. This level of detail helped in making informed design decisions, ensuring that the final product aligns with the desired user experience and brand identity. See how my Prototype turned out! Try the Prototype

PROTOTYPE WITH 3 TASK FLOWS:

Onboarding: Aid user in setting up profile
Quick Workout: Helping user get rolling on a quick workout that fits their time and equipment constraints
Activity tracking: Helps user with tracking misc activity.

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Usability Test

Does the design work?

These wireframes included precise design elements, layouts, and interactions, allowing for a realistic preview of the user experience. By creating high-fidelity wireframes, we were able to closely simulate the actual app interactions, identify potential design issues early, and gather more accurate feedback from stakeholders and potential users. This level of detail helped in making informed design decisions, ensuring that the final product aligns with the desired user experience and brand identity.

At a glance:
Usability test consisted of 3 task flows:

Onboarding
Quick workout
Activity Tracking

What Worked:

5/5 Participants Liked how the color scheme to work and bring your attention to the important features.
3/5 Participants like the idea of the onboarding process and the quick workout process to generate the account and workout.

What needs to change:

2/5 participants suggested to Increase visibility of the “+” to add workout
1/5 participants suggest to add a little bit more guidance on setting up profile for better personalization (maybe more ways to personalize account setup)

Idea suggestions for more features:

1/5 Participants suggested to add a workout history
1/5 Participants suggested to add the quick out feature to the hamburger menu
2/5 Participants suggested to add more gender inclusivity in some way.

Final Thoughts & Next Steps

In conclusion, the prototype testing for ExerPro provided insightful validation of the design while uncovering valuable areas for improvement. This testing reaffirmed that ExerPro meets user needs and aligns with personas. User feedback guided design refinements, ensuring a user-centric approach. Moving forward, incorporating this feedback, addressing usability issues, and conducting wider user testing will further refine ExerPro. The app aims to empower busy individuals in their pursuit of efficient and motivating workouts, enhancing their overall health and well-being. To view full depth design process click here.

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